Color plays a vital role in communicating with your consumer base. Its power in brand perception, brand recognition, and purchase motivation is virtually unmatched by…
Standing out from competitors is very challenging for many brand companies today, especially in this generation; because designers and promoters have access to social media and…
Every year, HOW’s International Design Awards features some particularly extraordinary designs. In 2014, there were many inspirational packaging designs from around the world. As designers begin…
Designer or not, everyone might succumb under the pressure of work. The load keeps on piling, deadlines approaching at alarming rates and the list goes…